From the dedication of manually making jewelry and the connection of the feminine with the modern, AMETISTA is created, a distinctly Colombian brand that wants to stay to show its crafts.
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/a3503194-bcb5-488c-b1e8-d0463b141e45_rw_1200.jpg?h=14e11d0720d0f1afc9d2525aaa738171)
CONCEPT
The lotus flower formed by a cluster of crystals shows the delicacy of the woman.
A simple and stylized typeface, with geometric shapes, generates cleanliness in the image, drawing attention to its minimalism.
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/e26e3e1f-b90d-4e5d-a234-982f2bf71825_rw_1200.jpg?h=ad5aa3f19d0bae309e73a67968599507)
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/dc439a75-3545-427d-82ba-f502067b5f13_rw_1200.jpg?h=76d5aafacf8ac14eb8dd035949776031)
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/5de0996a-f78b-4ad3-85cb-9a25dc41ae02_rw_1200.jpg?h=e1fb24c030cc15712d2d8cf1b26eb6e7)
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/c25a53e0-6c01-46a2-94e4-fb0f95b8d1d4_rw_1200.jpg?h=da6bcee9da529f7d5efcdcbd1c750fdf)
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/2cdc764e-254a-4e5d-9120-a0a82819766e_rw_1200.jpg?h=ff3eb015e4c52a6de5ad01ceb72d3f22)
![](https://cdn.myportfolio.com/2d87b0a7-a796-4ad7-abf8-c50c67b9f52b/9c127861-dfad-4e69-a336-1f75d051b5cf_rw_1920.png?h=808215c1f15186b830da08839353b639)